Talking media literacy, Jeroen @DikkeDataShow to discuss TikTok personalisation algorithm

Our own Jeroen de Vos starred in the first episode of the new VRPO series ‘de dikke data show’ (the thick data show). Each episode looking into another aspect of digital culture trying to explain and increase literacy tailored to a younger audience. Jeroen was invited to explain personalisation algorithms functioning on TikTok, with the work of Algorithms Exposed being the backbone to a small experiment to look into this algorithm.

Find the episode here (in Dutch)

About the episode: Who decides whether you go viral on TikTok? Jard Struik and media scholar Jeroen de Vos discover what an algorithm is and how that algorithm determines which videos you see. What is the downside of this invisible regulator? Together with successful and well-known TikTokkers such as Lorenzo Dinatelle, Emma Keuven and Bo Beljaars, he checks whether the algorithm really knows us that well. And Jard also dresses up as an e-boy to increase the chance of going viral.